Claire Pepper set up online store We Are Omnium to curate the best technical cycling kit from independent brands around the world and to give us the chance to reflect our individual styles
Hailing from Canada, Thailand and the Netherlands, you probably won’t have heard of most of the brands on offer at We Are Omnium, but that’s exactly why we love this stuff.
There's a lot of carbon copy cycling kit out there these days, but these pieces perform brilliantly and boast a cheeky chic.
Where else could you discover a kitty cap with crazy cat eyes that peep under your helmet? And where else could you see inspiration from 90s TV show Saved By The Bell reflected in a cycling jersey?